Luna Mars An astronaut that went to the moon and came back. A natural knack for numbers and a bit of lucky timing saw her small balloon-collecting-project-turned-retail-business grow into a large corporate franchise store/manufacturer and near-monopoly Lunatex Inc. on the Southern Islands of Yohz Hylan. Friendly, well-meaning, and deceptively intelligent, her status and fortune gained her some enemies that would like to see her wealth crumble and often fear just how soon the company's power will be abused against the populace.
Despite a reputation for her wealth, she often pours excess funds into angel investments to other people interested in getting into the balloon trade or into funding for children's educational material. While these sponsorships, grants, and investment contributions often come with no strings attached, depending on her mood, she might attach outlandish stipulations to these offers. Usually when she does, this involves space travel or children's edutainment media. Lahti took one such offer promising all the wealth to start her own business in exchange for a fairly short mission to the moon.
One of the most effective ways to do well in the business of balloon decor is to join Lunatex Inc.'s Certified Balloon Mastery program. One of the stipulations of joining the program requires the decorate make exclusive use of Lunatex's balloons in decor jobs for as long as they stay in the CBM' registry. This ensures their balloons stay the standard on the market and the version of the good most familiar to parties. Which in turn convinces newer decorators trying to learn it themselves that they must be doing it wrong if it doesn't look like what the other pros are using. And they in turn join the program.
The restriction does not apply to retail sales, a forgiveness existing primarily due to the pushback of businesses that know where to get balloons for cheaper.