What context are you seeing that in? Could you give an example?
What does [characters name] mean?
What is the purpose of this trending phenomenon?
When people have a character and they put those brackets around the name of the character
https://toyhou.se/3355671.-iris-
Ex
it's just a decoration to look fancy
edit: i mean you will probably have to ask specific users why they do it but i feel like that's mostly what i've seen it used for