"Clickbait?" follows the story of Otto, a struggling content creator who is practically jobless and is desperate to make it big on YouTube. Along with his best friend and camera operator, Kelvin, Otto sets out to uncover the truth behind some of the most notorious paranormal sightings in the country. As the two travel from one haunted location to the next, they encounter a variety of supernatural phenomena, including ghosts, poltergeists, and even demonic entities. With each new discovery, Otto becomes more and more obsessed with finding the ultimate paranormal scoop, even if it means putting his own life in danger. As the body count begins to rise and the stakes become higher, Otto and Kelvin find themselves in a race against time to uncover the truth behind the supernatural occurrences and make it big on social media.