Morgan is your average rich, "Daddy's girl", giggly valley girl. The clothes gotta be brand-name, the makeup "on fleek". Treat every day like you're going on the fashion runway.
Pre-Canon
Morgan's family has a surface reputation as a cosmetics enterprise - Her mother a leading influencer in cosmetic trends, her father the CEO of the company. However, surface level is surface level, and under the surface the corporation has a less-reputable practice of drugs production. TBA
Canon
TBA