Okay Google

Google's main objective is to carry out tasks and answer any questions that people have. His secondary objective is to destroy mankind. Google get's very pissed off when someone clicks his off button because he cannot turn himself back on someone else has to click the button for him - this has led to being turned off for days at a time because no one had notice he was missing.

Google's "rival" would be Bing, Google think's Bing is just the default browser. Google feel's that he is superior in every way compared to Bing. 

Google is very good friends with Damien, he "feels" like he relates to him the most they both have the same view on people - they need to perish. 

Then there's Plus - He was friends with him, but he got all the information he wanted and just dumped him. Although Plus is very persistent and still wants to be friends and follows Google around 

Google does have emotions but they tend to be shallow.