Ethan is often VERY selfish and always brags about himself. He loves to be the center of attention, and will do almost anything to get his 5 minutes of fame. But despite him being very selfish he is loved by many because he makes the news interesting and positive even if it's really bad and negative news.
How he does it, no one knows for sure. Even though he loves attention he also likes to be alone at times, and when he is, he loves to sit on the beach with a cold drink, and watch the sun set.