Formerly a beloved supermodel, Lucian Singer used his success and noteriety to ease his way into the business world and create his own empire. He's arguably the most famous Maleotum within the city, if not the country, and has the riches to back it up.

However, despite his wealth and power, he does his best to give back and support his own community. He not only supports and runs many charitable organizations with his own finances, he gets personally involved to lend a hand whenever he can.

Unfortunately, the same can't be said for rest of his family... To compensate for the loss of their mother, Lucian went out of his way to spoil his kids, leading to them becoming rude, entitled brats.