Citizens

Municipal officials.

Normal Community Radio Station- mostly news, but with plenty of music and odd shows and programs throughout the day. The first indicator that the town is a little odd- most local stations don't give official announcements about demonic portals in their national parks.

Normal Museum of Natural History- a surprisingly well-funded museum dedicated to the study of the natural world and the things in it. This museum also plays host to the portal leading to the Wondrous Conservatory.

Attractions built to draw the eyes of tourists- while most in the town find them annoying, they make good money and there's no doubting how well they draw in people unafraid of the strange or willing to accept the strange vibe the town has.

All of the people running assorted shops on Main Street- often the main source of the town's tourism, and all locally owned.

Normal Police Department- mostly depowered within the town, still responsible for investigating murders and serious crimes the neighborhood watch can't handle. The Watch is comprised of volunteers and mostly handles reports of burglaries, politely dealing with noisy neighbors, and keeping the police department in check by ensuring they're doing their jobs and operate exclusively within their power. 

Normal is no stranger to rebellious youths- some grouped together into something approximating a gang, some just loners. Regardless, though they're kind enough to avoid Edie's wrath they're mostly regarded as somewhat of a nuisance.