Tess is hard to ignore. Love her or hate her; she doesn’t care which — attention is attention, after all, and she lives for it no matter the kind. It’s hard to say which is bigger, her ego or her subscriber count (or perhaps the two are correlated). Regardless, it's clear that Tess puts a lot of work into maintaining her image. She has a strict criteria for what constitutes being cool, and she won't hesitate to use this system to label people as either "cool" or "nerds" (the latter of which she frequently disparages and refuses to associate with). Needless to say, she's a huge subscriber to cringe culture. In addition to relying on her snap judgments, Tess makes no attempt to sugarcoat things or go out of her way to spare someone’s feelings — her time is too valuable for that. In fact, there are a lot of things her time is too valuable for, including but not limited to reading, doing laundry, showering, eating real food, homework… come on, she’s a celebrity.