KatFennec
I think the issue is--they're calling them adopts. And not being very clear with their ToS, not giving buyers who have previous purchased one of these characters a chance to abide by their ToS before having the rights removed. In addition, they aren't offering any refunds for those who purchased these characters.
Going through one of their Journals on DA, they even stated that they had revoked all adoptables o a certain type previously purchased by people--even the ones that seemed to be abiding these ToS. Their only recompense, for those who had seemingly followed their ToS (and only those who had achieved a certain 'level') was to draw a freebie of some sort for them instead. Which is a nice thought, sure, but...still.
If they are treating this like a game, they're not doing it with any regard for their audience. They should be up-front about what these 'adoptables' they're making are for. They are, what appears to be, an Evolving Species and should be labelled as such. Doing anything else is very misleading.
Edit:
After looking through the Cinnadogs ToS, it CLEARLY states:
"Cinnadogs can no longer be revoked as of 1/15/2017. However, in place of taking away your design, it will be publicly put on a list of voided cinnadog designs, and your design will no longer be considered a cinnadog. It now exists simply as a design. Under certain situations a refund can be debated."
This is a MUCH more practical response to the ToS being broken. This is not at all the same as what they're doing--it is, in fact, the opposite and right way to run a business/game like this. When someone is paying you for a design, it makes sense to give them partial-rights, ESPECIALLY if they helped choose/design the character with a MYO or otherwise.