He is a fashion freak and fashion police. When it comes to fashion he is very serious and brutal when it comes to critques. He is not afraid to openly call you out and judge you even if its in public with a lot of people around. He is a bit spoiled and thinks he is the best at fashion and knows everything. Since he grew up rich he is spoiled and often goes on spending sprees to buy new clothes.

He has a crush on Tiga so he is pretending to be Ryker in order to "win her heart" and steal her away from him. He temporarily named himself Ruler because of this. He hates Ryker because he is his "love rivial" and also because he doesn't like his taste in fashion. He is an accquantiance of Nathan but they only know each other due to family connections and buisnesses.