One of the original Princes of Hell, Beelzebub is a dangerously powerful and charming demon who has some rather pointed opinions about how things should be run. Thinking Lucifer and Hell as a whole have gone soft, and bitter over their willingness to work with the forces of Heaven, he made a bid for power around 30 years ago to assert what he believes is Hell's right to take over the Earth. He very nearly succeeded, and likely would have if it weren't for a last-minute plan to seal him away at the 11th hour. He's been trapped and unable to act ever since, but now the seal seems to have been broken somehow...

Beelzebub is the picture of charisma, a confident and disarming smooth talker with a constant smile on his face. However, he also doesn't make much effort to hide the fact he revels in destruction and sees life on Earth as pathetic and practically worthless, useful only to the extent their souls can be used as a source of power for him. Condescending and sadistic, he thinks nothing of manipulating, using, or killing others for his own benefit and adoration.