First things first, her design is very cute, so of course, she gets plenty of points for that. Blue and white as a colour combo works really well and gives her a welcoming, friendly feel that matches her personality.
Also, I know mascot characters aren't necessarily new or anything, but I don't really see them around here that often here, especially one used to personify a profile in particular. Its an interesting and cute concept that I really enjoy personally! The fact that you play with the art block thing too, as a part of her personality, is also very creative! It's also good to see that she has her flaws too and that even as a mascot, she isn't just some perfect creation.
Overall, I really like her! She seems like such a joyful character and one with an interesting concept to boot!