Anton's a charming and (seemingly) amicable fellow who is popular among Sellbot HQ's elite. He has a reputation for being a mentor to lower-tiered Cogs and having a stellar sales record that nobody within his district has even come close to surpassing. He's the type of guy who regularly greets people at the start of a workday. But in actuality he is cold and manipulative, being able to make the toughest of Cogs or Toons do what he wants by intimidating them or with sweet words.

 He's the type to pretend to cry and feel sympathy for someone's sob story. Anton is excellent at acting to a point where you'd have no clue that he's feigning any sliver of sympathy or kindness. All this to get himself ahead and weed out competition. He has a hard head when it comes to his duties as a Cog, and he'd do just about anything to make his plans move forward. 

There's no room in his heart (or whatever the Cog equivalent is to a heart) for friends or love, the only things he loves are himself and ultimate power. Ultimately, he sees pretty much everyone as a tool and sometimes a plaything, he'd sell your soul for a new suit or to get a promotion. He has a secret life outside of his cushy job and it's the secret to his many successes...